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Over 100 top solicitors told us what they think works in 2010 and 2011, what methods they are using of finding new clients, how they are motivating and training staff to make the most of a culture of sales. There are some dramatic changes in how they are building their firms and how they see the future.
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EXECUTIVE SUMMARY
INTRODUCTION
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EFFECTIVENESS OF ADVERTISING
PRICING STRUCTURES
CROSS SELLING
THE COMMERCIAL CLIMATE
THE SOURCE OF GROWTH?
PROMOTING A CULTURE OF SALES AND MARKETING
SALES AND MARKETING SKILLS
NEW PRODUCT DEVELOPMENT
COMPETITIVE ADVANTAGES
CONCLUSION
THE AUTHORS
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Solicitor Selling Survey
We created The National Solicitor Selling Survey because solicitors told us that they wanted to know more about what their colleagues were doing in sales and marketing in the legal profession.
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